International women Day

International Women's Day 2021 Date: Celebrated on March 8 every year, this day is symbolic of the historic journey women around the world have taken to better their lives. It comes as a reminder that while a lot has been achieved, the journey is long and a lot more needs to be done

About International Women's Day

International Women's Day is a global day celebrating the social, economic, cultural and political achievements of women. The day also marks a call to action for accelerating gender parity. Significant activity is witnessed worldwide as groups come together to celebrate women's achievements or rally for women's equality. 

Marked annually on March 8th, International Women's Day (IWD) is one of the most important days of the year to:

celebrate women's achievements

raise awareness about women's equality

lobby for accelerated gender parity

fundraise for female-focused charities

 Purple, green and white are the colors of International Women's Day. Purple signifies justice and dignity. Green symbolizes hope. White represents purity, albeit a controversial concept. The colors originated from the Women's Social and Political Union (WSPU) in the UK in 1908.

Purple, green and white are the colors of International Women's Day. Purple signifies justice and dignity. Green symbolizes hope. White represents purity, albeit a controversial concept. The colors originated from the Women's Social and Political Union (WSPU) in the UK in 1908.

whether in the form of mother, sister, daughter, girlfriend, etc. International Women’s Day (IWD) 2021 is a campaign with the theme “ChooseToChallenge”. International Women's Day is a global day celebrating the social, economic, cultural and political accomplishments of women.

This IWD, challenge and call out gender bias and inequality. Everyone in this world is responsible for their own thoughts and actions - all day, every day. Therefore, we can all choose to seek out and celebrate women's achievements. Together, we can help in creating an inclusive world.

IWD community says, "a challenged world is an alert world", and from challenge comes change. Therefore, this Women’s Day, choose to challenge everyone around you to take an action for gender imparity.

Here are International Women’s Day’s quotes, messages, wishes, and images that you can share with your girlfriend, wife, daughter, mother or family to celebrate the occasion.

International Women’s Day 2021: Share wishes, messages, quotes, images on WhatsApp, Facebook, Instagram stories

I thank you for your constant support at all times. You stood beside me like a rock. Happy Women's Day.

You have always been my inspiration. I am thankful to you for every single thing you have done for me. Happy Women’s Day2021!

You are the best surprise of my life, my wife! I love you to the moon and back. Happy Women’s Day 2021!

My dear mom, my life is short to thank you for your love and care. You have been the torchbearer in my life. Happy Women's Day mom!

The future belongs to those who believe in the beauty of their dreams—Eleanor Roosevelt

Women themselves have the right to live in dignity, in freedom from want and freedom from fear. On this International Women's Day, let us rededicate ourselves to making that a reality—Kofi Annan

Women have always been the strong ones of the world—Coco Chanel

You get a 10 for being most caring mother, most loving wife, most beautiful sister and above all most humble human being. Happy Women’s Day 2021!

I am so lucky and proud to have a sister like you! Happy Women's Day!

You have always got my back, you put me before you. Happy Women's Day!

 Why are You celebrate Women Day?

The purpose behind celebrating this day is to promote peace with women's rights. While every day is a women's day, this particular day is marked to honor all the women and their achievements regardless of the divisions, whether national, ethnic, linguistic, cultural, economic or political.

IWD has always been a great moment to reflect on everything women have done in the past, and the influence that is carried on to this day! I’ve been lucky to be on this team, and I've had the opportunity to research and discover so much of what women have achieved. Celebrating them all over the world—across so many different fields—is incredibly inspiring! 

The theme “Women Firsts” especially resonated with me. My great grandmother (who I remember drawing with when I was a child) was an incredible artist, but she was never really allowed to pursue art professionally. I eventually became the first woman in my family to pursue art studies and create a profession from drawing. I wish she could have had the same opportunity back then! l actually snuck in a shot from my profession as an animator in the video. When I started, it was a field dominated by men, and I’m proud to see so many women animators and directors now.

Facial expression analysis in video content marketing

In everyday language, emotions are any relatively brief conscious experiences characterized by intense mental activity and a high degree of pleasure or displeasure. In scientific research, a consistent definition has not been found yet. There’s certainly conceptual overlaps between the psychological and neuroscientific underpinnings of emotions, moods, and feelings.

Emotions are closely linked to physiological and psychological arousal with various levels of arousal relating to specific emotions. In neurobiological terms, emotions could be defined as complex action programs triggered by the presence of certain external or internal stimuli.

Facial expressions convey information that when properly

interpreted can help social scientists to gain insights about human

behaviors. In the field of marketing, despite the fact that

emotions are long known to play an important role in decision-

making process and formulation of preference, research on facial

expression is still in its infancy.

This chapter aims to provide the reader with a variety of

examples of studies based on facial expression analysis in the

marketing, consumer behavior, and advertising domains. By

disclosing a list of recent studies on emotional responses, this

chapter aims to identify different streams of thought that could

guide future research in the aforementioned areas. A final remark

is added about ethical concerns that may arise from 

indicated that facial expressions convey information 

regarding the basic behavioral intentions and emotional 

tendencies of the organism (human or animal) to others, playing 

an important role in signaling potential positive or negative 

outcomes (Eastwood, Smilek, and Merikle, 2003). Faces also 

elicit emotions in observers, a phenomenon called "emotional 

contagion" (Hatfield, Cacioppo, and Rapson, 1992, 1994; 

Neumann and Strack, 2000).

Facial expression is a richest medium to express our moods, 

to regulate interaction with others, and to reinforce the message 

sent to the recipient. Consequently, the study of facial expression 

of emotion has become relevant and necessary in different social 

domains. This does not mean that facial expression analysis 

substitute the analysis of hands and verbal communication as 

expression of emotions. In fact, it is important to recognize the 

importance of verbal communication in digital contexts where 

visual contact may not exist. Still, daily contact between humans 

is still carried out mainly in person, the face being the privileged 

zone in the visualization of the other during a communication 

process, which emphasizes the importance of facial expression in 

communication and in the process of group membership. A study 

by Mehrabian and Ferris (1967) revealed that 55% of the impact 

of the message is contributed by nonverbal communication, 38% 

by tone of voice, and 7% by words. Verbal language can be used 

to enlarge the nonverbal, and vice versa. These two forms of 

communication may correspond in their express content or be 

discordant, creating divisions between what the individual 

verbalizes and what the body and movement express (Corraze, 

1982). 

It is not surprisingly then to observe that social sciences 

often examine emotion to gain insights to understand social

Not all communication transmitted through facial

expression is likely to be perceived by the interlocutor

consciously. This assumption is reinforced by the findings from

the study of Littlewort et al. (2009), according to which

computers can identify 85% of the time the difference between

real pain and sham pain from the facial expression of a person,

whereas humans could differentiate in 55% of the time. 

Emotions Marketing

Ever since it becomes clear that emotions may determine

consumer decisions they have been playing an important role in

marketing and in consumer behavior studies (Shiv and

Fedorikhin, 1999; Yu and Dean, 2001; Zhang, Cheung, and Lee,

2014), being analyzed from the perspective of both consumers

and brands, regardless if they are induced (for instance, by

advertising) or spontaneous, as when a consumer is considering

buying or using a product (Ruth, Brunel, and Otnes, 2002).

The use of traditional tests, such as self-reports based on

sensory profiling and hedonic scales, has not been able to

sufficiently predict market performance and consumer

Finally, facial measurements of emotion allow us to capture

precise temporal information about a person’s emotional

experience (McDuff, et al, 2015), while self-reports inevitably

fail to do so, as they are posterior to the experience.

In the field of marketing research facial expression analysis

is still in its infancy. The following studies are an example of

how emotional responses can provide us better understanding of

consumer behavior. This list is not meant to be exhaustive and

can be subject to change, but it is expected to provide the reader

with a variety of possible applications of facial expression

analysis in the aforementioned area.

Marketing

Some authors have shown that the impact of a seller's facial

expression on buying behavior in an online peer-to-peer context

is significant. A negative facial expression and absence of facial

image can abate approach and evokes avoidance tendencies to

explore a specific web page on Airbnb, decreasing the likelihood

to rent. This effect cannot be compensated by a low price and top

customer ratings related to likelihood to rent (Fagerstrøm et al

2017). The reverse effect was true for neutral and positive facial

expressions. Moreover, the authors found that a negative and

positive facial expression had more impact on likelihood to rent,

for women than for men. A previous study by Ert et al., (2016)

has also investigated the role of personal images on Airbnb in

relation to trust and reputation, and their findings showed that

people were willing to pay more for properties belonging to

sellers who were perceived to be trustworthy.

Side Effects from Kissan Andolan

NEW DELHI: Prime Minister Narendra Modi on Wednesday renewed his "andolanjivi" attack against those instigating the ongoing farmers protests and differentiated them from genuine "andolankaris".

'Kisan Andolan' is sacred, but when 'andolanjivis' hijack it and show pictures of those jailed for terrorism, what purpose does it serve, the Prime Minister said in Lok Sabha.

PM Modi had used the term andolanjeevi first during his speech in Rajya Sabha.

The peasants have persisted on their insistence. Agitational organizations are losing interest over the proposal to negotiate the government. When would the movement end? No one knows. Meanwhile, the large number of statistics associated with its side effect have emerged. It says that only in uttar pradesh, the movement has caused damage to the turnover of rs. 40, 000 crore. Not only this, Delhi has so far lost 65 to 70, 000 crores of goods from the capital of the country. By and large, the business world in the country has suffered a loss of rs. 1 lakh crore as a result of the movement.

As per survey results, farm laws have received significant support from across the country, especially from agrarian states. About 73% of respondents are for reforms and modernisation in the agricultural sector

Farmers mostly from Punjab and Haryana have been blocking entry points to the national capital for more than a month now, opposing the recently passed farm laws. For the success of any agitation it is crucial to attract widespread sympathy and the buy-in of people.

The ongoing agitation against the three farm laws has not spread beyond Punjab, Haryana and western Uttar Pradesh. Farmers from the region are known to have been the biggest beneficiaries of the minimum support price(MSP) regime. However, the sixth round of meeting between the government and farmer leaders on 30 December did manage a breakthrough. With farmers agreeing to break bread with the ministers and both sides meeting halfway, the Centre has agreed to rollback provisions of stubble burning and draft electricity law.

Survey results state that farm laws have received substantive support from across the country, especially from agrarian states. About 73% of respondents are for reforms and modernisation in the agricultural sector and the provision of ‘my crop, my right’ has the highest support from northern India (75.72%). Haryana and Punjab respondents--75% and 60% respectively--feel that this was given political colour for electoral gains

Not to miss the key point that successive governments have been procuring foodgrains multiple times of what is required for maintaining PDS and buffer stock. Data shows that India will have food grains 2.7 times more than what is required January 1, 2021. This is despite the government distributing free wheat and rice under PM Garib Kalyan Ann Yojna. Food Corporation of India (FCI) had 92 million tonne of grain stocks compared to the buffer stock norm of 41.12 million required for PDS and some strategic reserves. Storage losses account for 15% of post-harvest foodgrain losses in India. Isn’t it criminal to waste taxpayer’s money which otherwise could have been spent on other welfare measures?

The intent of the three farm laws is to protect the interest of small and marginal farmers constituting 86% of the farmer base. These laws are believed to be a watershed moment for Indian agricultural sector as it would free farmers from the influence of intermediaries and help them reap benefit of improved productivity, better technology and earn a higher price. However, no movement or agitation succeeds if the objective is to disengage with each other and not meet midway. The fundamental right to protest cannot be at the expense of inconveniencing the general public.

The moot point till now was that agitating farmers were repeatedly changing goalposts. The only demand on which they were consistent was for repealing of the three farm laws. With the government continuing to be sympathetic and willing to take two steps forward it is a welcome move that those sitting on dharna have also stepped forward. Both sides have met halfway and agreed to two key points: In ordinance related to environment farmers should be excluded and electricity subsidy given to farmers by States for irrigation should continue. Keeping in view long term benefits of the three game changing farm laws, Government’s move to meet halfway is a tactical one towards finding a solution and ensuring that the farmer leaders remain on the discussion table.